Master the rules of tomorrow's markets with confidence.
The digital economy moves at the speed of innovation, often outpacing the legal frameworks designed to govern it. At Lex Economicus, we stand at this critical intersection, helping diverse stakeholders—from pioneering businesses and their associations to forward-thinking regulators, policymakers, and empowered consumers—navigate the uncharted territory of digital markets regulation.
We recognize that the rise of platforms, data-driven business models, and algorithmic governance creates unique challenges and opportunities. Our advisory goes beyond reactive compliance; we provide strategic foresight, helping you understand not just the current rules, but the direction of regulatory evolution across Africa’s diverse jurisdictions. We bridge the complex gap between technological innovation and the principles of fair competition, consumer welfare, and open markets, ensuring that growth in the digital sphere is both dynamic and equitable.
Our scope of services
Market-Power Assessment in Digital Ecosystems
We conduct sophisticated, evidence-based analysis of network effects, data-driven advantages, and multi-sided market dynamics to evaluate market position, dominance, and potential gatekeeper status in platform economies. Our assessments provide the clarity needed for sound strategic decisions, proactive engagement with regulators, and robust defense against allegations of anti-competitive behavior.
Data-Driven Mergers and Algorithmic Collusion
We specialize in the novel competition implications of the digital age. This includes advising on complex, data-centric merger notifications and analyzing transactions involving nascent competitors. We also assess emerging risks related to algorithmic pricing, AI-driven coordination between firms, and other forms of automated or tacit collusion that challenge traditional antitrust frameworks.
Consumer Protection in E-commerce
We guide businesses in building trust and ensuring compliance within the fast-paced world of digital commerce. Our support covers the full spectrum of emerging consumer safeguards, including platform transparency obligations, fairness in digital contracting and terms of service, online dispute resolution mechanisms, and navigating liability for user-generated content or third-party seller activities.
Interface Between Data Protection, Competition, and Trade Regulation
Digital markets exist where multiple regulatory regimes converge. We provide integrated, holistic advisory that navigates the complex interplay between data protection and privacy laws, competition scrutiny of data accumulation and leveraging, and rules governing cross-border digital trade and data flows. This ensures your strategy is coherent, compliant, and resilient across all relevant legal domains.
Why Choose Lex Economicus
Future-Focused Expertise
We proactively monitor and analyze global and regional regulatory trends, allowing us to advise on cutting-edge issues—from the implications of Web3 and the metaverse to AI governance and platform worker classification—before they become mainstream compliance crises.
Regulatory Architecture Experience
Our team possesses firsthand experience in legislative drafting and institutional design for competition and digital economy bodies. This gives us unparalleled insight into regulatory intent, enforcement priorities, and the practical implementation of digital market rules across Africa.
Holistic Cross-Domain Perspective
We reject a siloed approach. Our strength lies in connecting the dots between data governance, competition law, consumer protection, and international trade, providing a 360-degree view that is essential for thriving in interconnected digital ecosystems.
why choose us
Years of Experience
Trusted Partnership
Experienced Team
Initial 'no-obligations' Consultation
Years of combined team experience
Our team brings decades of seasoned insight, deep technical expertise, and a proven track record of excellence, delivering thoughtful, strategic, and reliable legal solutions to even the most complex regulatory and commercial challenges.